We connect manufacturers, brands and distributors across global markets — with particular expertise in taking British and Indian products to Europe, the Caribbean and Africa.
Applyace is an international sourcing, import, export and distribution company. We connect manufacturers, brands and distributors across global markets — working with established multinational brands and emerging businesses alike to help them expand into new territories.
Our primary focus is the global distribution of products, with particular expertise in exporting British and Indian products to European, Caribbean and African markets. We bring together sourcing expertise, a coordinated logistics network and long-standing distribution partnerships so our partners can grow with confidence.
To simplify international trade by sourcing quality products, building long-term partnerships with manufacturers and brands, and delivering reliable distribution solutions across Europe, the Caribbean and Africa — helping businesses expand into new markets while giving customers access to trusted British, Indian and international products.
To become one of the leading global sourcing and distribution companies, connecting brands with international markets through innovation, reliability and strategic partnerships.
Every manufacturer is vetted, every term agreed in writing, every commitment kept.
Predictable supply, predictable documentation, predictable delivery.
We grow when our partners grow — so we plan for years, not shipments.
Three origins, five regions, one accountable partner.
We combine sourcing expertise, established distribution partnerships and coordinated logistics so our partners can enter new markets with confidence.
Deep sourcing knowledge in both the UK and India, with European producers alongside — one partner for three origins.
Distributors, retailers, wholesalers and cash & carry relationships across Europe, the Caribbean and Africa.
Sourcing, representation, export, logistics and distribution handled together — fewer hand-offs, fewer surprises.
Due diligence on every manufacturer, with labelling, documentation and regulatory guidance built into each shipment.
Pricing, Incoterms and payment terms agreed clearly and in writing before anything moves.
We measure success by the markets our partners grow into — not by a single shipment.
Tell us what you're sourcing, the brands you represent or the markets you want to enter. We reply within one business day with a clear, practical path forward.